I have worked closely with the management team at my current workplace to create a new packaging design. I have taken the photo featured in the above images and designed the layout for the new box label. This new style was transferred to various promotional and production materials for the business, and I continue to work towards re-branding the small business.
My Queensland Youth Strategy submission was placed third in a government run re-branding competition. The submission included outdoor posters, a re-designed logo and a banner for their website. My work was aimed to attract young people in a way that accurately reflects how they function in contemporary society, therefore I appealed to their sense of humour and avoided a corporate appearance. All design decisions have been aimed towards communicating the values of the program and identifying youth culture.