Together with Dirty Fingers Design, we worked to produce the Jemma typeface from scratch in Adobe Illustrator. FontLabs was then used to transform the glyphs into a fully functional display font. The Jemma typeface relies on positive and negative space to create a set of unique and elegant glyphs. The concept was derived from removing elements from serif characters, then building the characters back up to include serifs and stylistic accents. The result is a ‘Modern’ inspired serif font that is both bold and graceful.