‘sizemi’ was developed in response to a assessment brief, in which a Brisbane shopping center was interested in the ways current university students imagined that brick-and-mortar retail would exist in the future. Primary user research revealed that shopper’s biggest complaint was being unable to find their correct clothing size. Therefore, I developed a prototype for a mobile user interface that worked in three steps:
- Measure the body correctly: To remove the frustration caused by ill-fitting clothes, sizemi will create a 3D model of the user’s body to calculate their size upon entering the shopping center.
- Locate the correct size: Augmented reality and RFID tags will then lead the user directly to garments of their size without having to dig through piles or racks.
- View on similar body types: Before buying, users can browse reviews and photos from people with a similar body shape.
Together with Dirty Fingers Design, we worked to produce the Jemma typeface from scratch in Adobe Illustrator. FontLabs was then used to transform the glyphs into a fully functional display font. The Jemma typeface relies on positive and negative space to create a set of unique and elegant glyphs. The concept was derived from removing elements from serif characters, then building the characters back up to include serifs and stylistic accents. The result is a ‘Modern’ inspired serif font that is both bold and graceful.
My Queensland Youth Strategy submission was placed third in a government run re-branding competition. The submission included outdoor posters, a re-designed logo and a banner for their website. My work was aimed to attract young people in a way that accurately reflects how they function in contemporary society, therefore I appealed to their sense of humour and avoided a corporate appearance. All design decisions have been aimed towards communicating the values of the program and identifying youth culture.